Hey {{ First Name }} — It's Pankaj, long time no see!
After a seven-month break from writing newsletters, I'm finally back. How have things been going for you lately?
Speaking of writing, let’s talk about an important part of e-commerce that is often underestimated — writing product descriptions.
This is the 8th edition of The Checkout Experience.
Reading time — 1 minute
Before we begin, let me throw in some facts —
64% of consumers return an online purchase because the product descriptions are not accurate.
76% of people care more about product descriptions when shopping online than reviews and pictures.
3 actionable tips for writing compelling product descriptions
1 — Write like your customers speak.
People tend to spend time with things that they can relate to.
Example: If you're selling fitness gear targeting young professionals, use phrases like "Stay fit on the go" to resonate with them.
2 — Benefits > features.
Communicate how your product solves a problem your customers have rather than focusing only on its features.
Example: Instead of just stating "10MP Camera," you can say "Capture vivid memories with stunning 10MP clarity for lifelong photo enjoyment.”
3 — Your product description should be scannable.
